Interest Based Advertising

Interest-Based Advertising Policy for

At Saltsnap Media Private Limited (“Saltsnap,” “we,” “us,” or “our”), we believe in providing a personalized and relevant experience to our users. This Interest-Based Advertising Policy outlines how we use information to deliver interest-based advertising on (“the Website”).

1. What is Interest-Based Advertising?

Interest-based advertising, also known as targeted or personalized advertising, is a method of delivering advertisements to users based on their interests and online activities. This is done by collecting information about users’ browsing behavior, preferences, and interactions with the Website or third-party platforms, and using that information to display ads that are more likely to be relevant to them.

2. How We Collect Information for Interest-Based Advertising

We may collect information for interest-based advertising purposes through various means, including:

  • Cookies and similar technologies: We use cookies and other tracking technologies to collect information about users’ browsing behavior on the Website.
  • Third-party advertising partners: We may work with third-party advertising partners who collect information about users’ online activities across different websites and platforms to deliver targeted ads.

3. How We Use Information for Interest-Based Advertising

The information collected for interest-based advertising purposes may be used to:

  • Customize and personalize the advertisements displayed to users based on their interests and preferences.
  • Measure the effectiveness of advertising campaigns and understand users’ interactions with ads.
  • Limit the number of times a particular ad is displayed to the same user.
  • Provide insights to advertisers and improve the relevance of ads.

4. Your Choices

You have options to control how your information is used for interest-based advertising:

  • You can opt out of receiving interest-based ads from us by adjusting your cookie preferences or opting out through the settings provided by our advertising partners.
  • You can also adjust your browser settings to reject cookies or notify you when cookies are being used, although this may affect your experience on the Website.

5. Third-Party Advertisers

We may work with third-party advertising partners to deliver interest-based ads. These partners may have their own privacy policies and practices for collecting and using information. We encourage you to review their privacy policies and opt-out mechanisms.

6. Changes to this Policy

We may update this Interest-Based Advertising Policy from time to time to reflect changes in our practices or applicable laws. Any updates will be posted on the Website with an effective date.

7. Contact Us

If you have any questions or concerns about our interest-based advertising practices, you can contact us at:

Saltsnap Media Private Limited
CCC, Ground floor, St Joseph Engineering College
Vamanjoor, Mangalore


Last updated: [29-05-2024]