Start Karke Dekho is a campaign initiated by Upstox, the first stockbroking company to partner with the Indian Premier League (IPL) 2021.
Usptox (also known as RKSV Securities India Pvt Ltd) has launched a campaign with the primary goal of encouraging equity investment and increasing financial inclusion in India.
Commercials will air on broadcast, over-the-top (OTT), digital, and social media channels as part of the multi platform advertising campaign.
In metros and major cities, digital and OTT channels are used to meet target segments. But in Tier-2, Tier 3, and Tier 4 towns, television dominates the media mix.
The campaign’s mission is to encourage greater financial involvement in the country. Mainly by emphasising that sometimes all it takes is taking the first step. Once you will start, things will look typically simpler than you think.
Watch the Upstox campaign here!
It emphasises that investing with Upstox is extremely easy and painless, right from the start. It includes a collection of videos that capture perspectives from real-life situations.
Regular activities, such as touching one’s toe or riding an escalator are challenging for people. But, investing in Upstox is simpler and more engaging. The campaign’s main goal is to raise financial awareness and promote a culture of investing across the world.
Upstox Co-founder CEO, Ravi Kumar spoke about the campaign, “We believe that there’s a lot to be done in terms of fostering a culture of investment in the country. The most important aspect of the campaign is that it gives first-time users confidence to start their investment journey. At Upstox, we want to refresh the way investing is done in India. Just like IPL has reinvented cricket as a sport in India. We believe that our campaign Start Karke Dekho will create a significant impact on the millions of young people. Mainly the ones who want to manage their funds better.”
“Given IPL’s mass appeal, we expect to achieve a whole new level of outreach into tier II and tier III towns. Also, with the improvement in internet connectivity, nearly 70% of our customers come from small cities and towns,” said Subramanian.
Moreover, Upstox also revealed that it witnessed a spike in mobile trading. Nearly 85% of its users placing regular trades on their phones. More than 75% of their total consumer base is under the age of 35.
The IPL 2021 kicked off on April 9 at Chennai’s MA Chidambaram Stadium. Moreover, The Narendra Modi Stadium in Ahmedabad will host the final of the 52-day cash-rich T20 franchise-based global league on May 30.
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