This is saltsnap’s Live coverage of the Apple launch event for September 2021. Scheduled at 10 AM PDT, and 10:30 PM IST, the Event will kickstart in the next 20 Mins. Catch all the live updates of the event on this Space. We will be sharing all the new launches. See it first on Saltsnap.
Timeline of Event
(23:48 IST) The Event Concludes
Back to Tim. He reviewed the product lineup and concluded the launch event.
(23:45 IST) 1 Terrabyte storage for Pro
The Pro iPhone battery life lasts 1.5 hours more than 12 and Pro Max will last 2.5 hours more than 12 Pro Max. iPhone Pro starts at $999 and Pro Max starts at $1099. 1 terra byte storage option was introduced. In India, the price of New iPhone 13 Pro Would start Anywhere from Rupees 58,000 without GST.
(23:28 IST) iPhone Pro lineup
Back to Tim. We see the Pro lineup unveiled. Greg Joswiak comes in to introduce 4 finishes for Pro. He unveils the Sierra Blue color. The front has Ceramic Shield. Its joined by iPhone 13 Pro Max. For Pro Model, there’s 5 core GPU. Apple Pro RAW is introduced. Super Retina XDR display is introduced. Pro Motion is introduced for the first time ever.
6.1 and 6.7 inch Display is present on the iPhone 13 pro and it has the Telephoto camera. Macrophotography comes in with an incredibly sharp focus. All cameras including Telephoto have Night Mode. Features like Smart HDR 4 are shown. Photographic Styles is shown for Pro. Dolby Vision HDR Recording is the highlight of Video for Pro.
(23:19 IST) Cinematic Mode revealed
Cinematic mode will focus on the subject even when they are moving. Automatic focus changes combine the art of cinematography using computational algorithms. It shoots in Dolby Vision HDR. Combines the power of A15 Bionic.
Kaiann returns with 5G. She talks about custom-designed antennas and says that iPhone 13 works on 5G. Apple will double 5G support by the end of the year. She talks about Battery Life. iPhone has a faster chip and the most advanced dual-camera system, including better battery life. iPhone 13 Mini has 1 hour and half higher battery life compared to 12 and iPhone 13 works 2.5 hours more. Next comes Privacy. In iOS 15, there’s intelligent tracking protection. MagSafe is talked about. iPhone 13 starts at $699 for the iPhone Mini and $799 for iPhone 13. The Cost of the iPhone 13 would start from Rupees 52,000 onwards without GST.
(23:06 IST) iPhone 13 and 13 Mini launched
Tim talks about the iPhone 13. He introduces the next-gen of iphones. Kaiann takes over. She says it has the sleek design, has ceramic front, has dual-camera system. The Aerospace-grade aluminum frame comes in 5 colors. Face ID fits into a space that’s 20% smaller. iPhone 13 is designed with upcycled material. It comes with bigger sizes. Both iPhone 13 & Mini comes with peak brightness of 1200 nits. Has Super Retina HDR DIsplay. Chip of iPhone 13 and iPhone 13 Mini is A15 Bionic. 6 core CPU has dedicated Machine Learning accelerators. It’s the fastest CPU than any smartphone. A15 Bionic features 16 core neural engine. Live text with iOS 15 is available. There is a new display engine, video encoders and decoders added.
Kaiann returns. A15 Bionic also powers the camera system. She introduced the sensor-shift optical stabilization in iPhone 13 and Mini. iPhone 13 brings a brand new feature called Cinematic mode to capture cinema-style moments.
(22:52 IST) Apple Watch Series 7
Tim comes back to introduce the Apple Watch. Jeff Williams, COO takes over and talks about the Watch OS 8 which has mindfulness app, memories and photos. It has fall detection. The Apple Watch Series 7 has the largest and most advanced display. The retina display has 50% more screen area. The case and display have soft and rounded corners.
Lauren Braun talks about fitting 50% more text on screen compared to Series 6. The Apple Watch has modular face that leverages the extra screen area. There is improvement in durability. It has crack resistant front crystal. It’s the first Apple Watch having IP6X certification. It charges 33% faster than Series 6 and takes 45 minutes from 0 to 80% charge.
The Apple Watch comes with optimized UI. Jeff returns to introduce 5 new colors and talks about new colors on the Apple Watch bands. Series 7 is designed with the environment in mind. Apple Watch SE starts at $279, Series 3 at $179, and Series 7 at $399.
Fitness+ is introduced with 1200 workouts. Fitness+ group workouts are powered by Shareplay.
(22:49 IST) iPad Mini Second-Gen Pencil Unveiled
Accessories for the iPad Mini include the Second gen Apple Pencil on the side of the device that transforms iPad Mini into a digital sketchbook. The starting price is $499 and is available next week.
(22:42 IST) iPad Mini is launched
The new iPad Starts at $329 available in space gray and comes with iPad OS 15. Next, Tim comes back to talk about the iPad Mini. He introduces the all-new iPad Mini. Katie McDonald takes over to explain a complete redesign. She says it has a beautiful narrow design. It comes in an array of 4 colours. Screen size is increased to 8.3 inches. It has true tone and anti-reflective coating. The top of the device has Touch ID.
Has 40% higher CPU performance. Has 2x performance compared to the previous generation. Translate app is present in iPad OS 15. iPad Mini now has a USB C port, which is 10X faster than its predecessor. Apple brings 5G to iPad Mini and 3.5GB download speed. Both front and back cameras are updated. True Tone flash is added to Mini to improve photos. The front camera has 12 MP ultra-wide camera and features Centre Stage.
(22:36 IST) Apple iPad with A13 Bionic Chip
Next, Tim introduces the Apple iPad. He shares a 40% growth in the iPad business. Tim launches the new iPad. Melody Kuna comes in.
Tim unveils the Apple iPad with brand new features. It has A13 Bionic chip which makes iPad 3x faster than the bestselling Chromebook. Has a powerful neuroengine, and live text. The rear camera has improved autofocus in low light. There is an upgrade on the front camera to support remote learning. Has 12 MP mega-wide camera. Centre stage experience brought from iPad Pro automatically detects people.
(22:34 IST) Apple TV shows lineup
Tim Cook takes the stage, talking about the California Sun, and introduces the Apple TV Plus. He introduces the newest shows launching on Apple TV including Swagger, Invasion, Finch featuring faces like Jeniffer Aniston and Reese Witherspoon.
(22:30 IST) Event Starts
The Apple event has opened with drumroll and music. The song ‘California Sun’ is playing.
What Apple Iphone Lovers can expect from the event ?
There are amazing product lineups planned including:
- Apple Watch series 7
- Iphone 13 including Apple iPhone 13 Pro, and Apple iPhone 13 Pro Max .
- Apple Airpods 3
Read More about: Apple Launch Event 2021: Rumours And What To Expect?
Launch Rumors You need to Know About
- Apple Watch May have Limited supplies this time.
- The upcoming Apple iPhone 13 may have satellite emergency call capabilities.
- IPhone 13 pro and Iphone 13 Pro Max may have 1TB of storage.
- There are rumours that the iPhone 13 pro Max will be completely portless.